Customer Loyalty: 3 Tips for Building a Strong Customer Base
Building customer loyalty can be tricky lately with so many industries, businesses, and individuals making budget cuts. Marketing is usually one of the first things to go when it comes to readjusting the budget. So for marketers, now, more than ever, customer acquisition should be of the utmost importance. Since acquiring new customers can be costly and time consuming, building customer loyalty should be at the top of every marketer’s list.
Keeping up with your customers certainly is time consuming, but doing so will be a benefit to your business. Consider the following tips and build a plan to help keep your customers engaged and interested.
Get referrals honestly.
One of the fastest ways to build your customer base is by showing others how your current customers feel about your brand. Referrals are the fastest way to spread the word about who you are and what your brand is about. Referrals help you garner where you stand and can help you gain personal insight into your customers, allowing you to build upon and expand those relationships.
That’s why customer referrals are such a powerful marketing tool. But it isn’t always the easiest thing to do to get your customer to take the time to sit down and write a quality referral. Sometimes you have to offer them a little something.
Offering a reward is a great way to instill customer loyalty. If you’re a business owner, thank your customers who refer you with a small gift card or a discount on your product. But a customer’s loyalty shouldn’t come at a considerable cost to your business.
Don’t go overboard. There is a long standing debate about loyalty programs and bribery. The thing to remember is that the best loyalty programs support a well-defined customer growth strategy, and use differentiated offers to retain and grow a customer base.
Tip: If you want to go mobile, consider a loyalty-card app through a service like Cardstar— which gives your customers one less card to keep track of and provides you with real time analytics.
Remember your followers offline.
Everyone loves to be thanked publicly. You can easily thank your Facebook and Twitter followers by tagging them in posts and tweeting about them to show your appreciation. That’s a great way to get re-tweets if that’s what you’re looking for (and who isn’t?).
But many brands have offline customers as well, and oftentimes those customers get forgotten. It’s hard to publicly thank someone without a Twitter handle. That’s typically where traditional print marketing comes in handy. If you are looking to thank your customers, a mailout card or newsletter is a great way to build a rapport. If you’re a larger brand, having a specific page dedicated to thanking customers in a printed publication is a great idea.
If you’re looking for something more simple, have the rules to your loyalty program available in a written format. That’s a great way to access both offline and online customers. Simply provide instructions on how to access your online program somewhere within the rules.
About Elizabeth Miller (5 posts)
Elizabeth is a content writer specializing in web content, blogging, and proposal writing. She is currently working as a freelance digital marketer and blog writer in Dallas, TX. Elizabeth loves social media and tries to be an active member of all social communities. She is also a daughter, a girlfriend, an avid football fan, and most importantly a Texan.